Once and Again - Press Release: Once and Again Season 2: "If you thought the idea of Once and Again season 2 actually being released was a dream, then this press release should be the pinch you need; you're not dreaming. Don't forget that this title is already available for purchase, along with season 1. Check out our Release Info page for more information.

Emmy Award Winner Sela Ward and Bill Campbell Star In
ONCE AND AGAIN
SEASON TWO

BURBANK, Calif., April 26, 2005 - Buena Vista Home Entertainment presents ONCE AND AGAIN Season 2, on DVD August 23. From Edward Zwick and Marshall Herskovitz, the creators of the acclaimed TV series 'thirtysomething' and 'My So-Called Life,' ONCE AND AGAIN stars Golden Globe and Emmy Award winner Sela Ward ('The Day After Tomorrow') and Bill Campbell ('Enough,' TV's 'The O.C.') in the acclaimed drama series that follows the relationship of a divorced dad (Campbell) and a separated mother (Ward), and their ties to their extended families. Season 2 features the unforgettable proposal and marriage between the two stars and includes all 22 episodes from the show's second season in a 5-Disc DVD box set. Also included is episode commentary with creators Edward Zwick and Marshall Herskovitz."

Longtime readers of this journal--both of them--will recall how much I loved Once and Again. When they put out the first season on DVD, I was overjoyed, only to have my heart broken (well, sort of) when not further seasons materialized. So, this is great news. Better news would be that the third season is guaranteed, but I'll take what I can get.

Apparently, one of the determining factors for releasing TV series on DVD is they need to appeal to a youthful demographic, because that's who buys TV shows on DVD. Which is why something like The OC gets released almost immediately, while there's still no sign of thirtysomething or JAG, two popular series that aren't "hip" choices for DVD release. Well, here's an idea. Maybe the sort of people who would buy JAG, or thirtysomething or Once and Again would be more likely to buy TV shows on DVD if the shows coming out on DVD were the shows they enjoyed? I mean, isn't this something of a self-fulfilling prophecy?